Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

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Famous people who made a hobby their profession
“Do what you like and you never have to work” is a truth that remains outside of time and location. To some, it seems to be unattainable, and someone has…

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Evaluation of the competitiveness of the goods
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to…

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instill this confidence

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading

Enterprise strategic planning
Planning marketing activities at the enterprise occupies an important place, because the strategic plans are focused on the long-term development of the company. In the process of planning marketing activities,…

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Ways to increase the credibility of the site or online store
1) Customer Reviews The most banal thing - the availability of reviews from existing customers. If we are talking about an online store, then it can be reviews that registered…

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Enterprise Cost Analysis
The process of economic activity involves some costs, ie, the costs of the enterprise or the economic value of the resources necessary for the full functioning. The nature of costs…

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How to get a loan deferment
Banks overdue loans are not profitable This is exactly what almost all representatives of banking institutions say when it comes to loans. The situation is such that in the event…

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