Advertising activities at the enterprise
The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation…

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Evaluation of the competitiveness of the goods
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to…

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Enterprise strategic planning
Planning marketing activities at the enterprise occupies an important place, because the strategic plans are focused on the long-term development of the company. In the process of planning marketing activities,…

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instill this confidence

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading

How to choose an idea for a home business
Have their own, albeit small, but stable business many dream. Working for hire, we always depend on the mood of our bosses, on financial and legal factors affecting the activities…

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Which CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this matter, especially the…

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How to open an online store without investment
Everyone wants to open his own business. However, there are so many pitfalls in the organization of a business that desire quickly disappears. In addition, the question arises of the…

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