Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

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Famous people who made a hobby their profession
“Do what you like and you never have to work” is a truth that remains outside of time and location. To some, it seems to be unattainable, and someone has…

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Enterprise Cost Analysis
The process of economic activity involves some costs, ie, the costs of the enterprise or the economic value of the resources necessary for the full functioning. The nature of costs…

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instill this confidence

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading

Earn on coaching
Director of ALEX FITNESS in Tatarstan - Artem Kurzov came to the sport in his childhood. Since then, he has come a long way from his personal trainer at Planet…

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How to implement BI analytics
In order to figure out how to implement a business analyst, you need to understand how to work with it as a whole. BI is software and applications for working…

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Goals and objectives of marketing activities
The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction,…

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Packaging and labeling of goods
Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under…

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