instill this confidence
How to raise sales
Sell not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading
Creative products
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discourse
business world for a reason
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transferred to consciousness
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classification characteristics of the range
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each person wants
humanity have already
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small businesses begins
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training seminars
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its creation is not so complicated
waste precious time
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