Creating a website will help you increase sales
Website promotion, as well as their promotion and creation is one of the most sought-after areas at present. Among other things, the creation of websites affects the development of business…

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Individual investor
Fortunately, today the realities are such that many of us are drawn to home baking. If you need a rich income, knead the dough with your soul and your hands.…

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What name to give the restaurant?
The names of catering establishments are in any case rather difficult to somehow classify, but in the case of restaurants everything is much more complicated. Unlike signs at small points…

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active marketing

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Advertising activities at the enterprise

The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation of this principle, it is necessary that advertising be part of the company’s overall marketing strategy. Existing separately from marketing programs, advertising does not bring the desired results, leading to losses. Continue reading

Drawing assortment matrix

One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is a great illustration of this phenomenon. With the increase in the number of stores, price competition inevitably develops, which leads to a significant decrease in the profits of each of them. Against this background, many entrepreneurs who could not make the restructuring of their business under the new realities, making it effective, simply have to leave the market, giving way to more far-sighted. Continue reading

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How to calculate the cost of production
The cost in the classical sense refers to the amount of costs incurred by the company for the production (production) and sales (cost of sales) of its products. The sum…

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Where to find and how to get the most favorable loan
Surely, each of us asked this question at least once in life, because an unforeseen personal or family budget may need the money at any time - for repairs, recreation,…

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What name to give the restaurant?
The names of catering establishments are in any case rather difficult to somehow classify, but in the case of restaurants everything is much more complicated. Unlike signs at small points…

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Criteria for an ideal business niche
1. "High Resolution" Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire…

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