Trust management
Where and how to place your money is a very important question for any person who has it. As a rule, only a placement of money can be considered successful,…

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Evaluation of the competitiveness of the goods
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to…

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Which CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this matter, especially the…

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active marketing

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Advertising activities at the enterprise

The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation of this principle, it is necessary that advertising be part of the company’s overall marketing strategy. Existing separately from marketing programs, advertising does not bring the desired results, leading to losses. Continue reading

Drawing assortment matrix

One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is a great illustration of this phenomenon. With the increase in the number of stores, price competition inevitably develops, which leads to a significant decrease in the profits of each of them. Against this background, many entrepreneurs who could not make the restructuring of their business under the new realities, making it effective, simply have to leave the market, giving way to more far-sighted. Continue reading

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Goals and objectives of marketing activities
The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction,…

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Logistic features of sales organization
From a marketing point of view, logistics is a system of interrelated functions, the performance of which makes the process of distribution of goods the most optimal. The essence of…

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How to deal with collectors
Reality and Fiction If you open forums and blogs of collection companies, you can see tons of material about “reprisals” with debtors. This includes gangster raids, and calls in the…

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Enterprise Cost Analysis
The process of economic activity involves some costs, ie, the costs of the enterprise or the economic value of the resources necessary for the full functioning. The nature of costs…

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