Earn on coaching
Director of ALEX FITNESS in Tatarstan - Artem Kurzov came to the sport in his childhood. Since then, he has come a long way from his personal trainer at Planet…

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Where to find and how to get the most favorable loan
Surely, each of us asked this question at least once in life, because an unforeseen personal or family budget may need the money at any time - for repairs, recreation,…

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Analysis of balance sheet liquidity
The liquidity of the balance is estimated on the basis of form No. 1 of the accounting statements “Balance sheet”.Indicators for analyzing balance sheet liquidity. In order to analyze the…

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Successful security systems

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading

How to get rid of debt
Sometimes it comes to the banal: I want ice cream (for example, I have a dime in my wallet, my salary is in a few days), because you can wait…

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Enterprise strategic planning
Planning marketing activities at the enterprise occupies an important place, because the strategic plans are focused on the long-term development of the company. In the process of planning marketing activities,…

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Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

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