Goals and objectives of marketing activities
The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction,…

Continue reading →

The beneficiary is who is this?
In recent years, business and trade relations have been developing rapidly. This leads to the constant emergence of new terms that are used in the business sphere and imply the…

Continue reading →

What is a bank guarantee
A bank guarantee is one of the types of risk insurance in bringing deals. The essence of such insurance is that a bank, an insurance company or another legal entity…

Continue reading →

a day after Trump’s inauguration

Investment in mutual funds

In order to make informed and informed decisions on the purchase or sale of shares, you need to acquire the necessary knowledge and skills, as well as some experience in the stock market. Often, some people do not have time for this, others are simply not interested in analyzing the stock market, and still others, realizing that investing in stocks is associated with a high level of risk, they want a more “safe haven” for their investments. Continue reading

How to calculate the cost of production

The cost in the classical sense refers to the amount of costs incurred by the company for the production (production) and sales (cost of sales) of its products. The sum of the costs of production and sale of goods is called the total cost. The cost is calculated both for the entire output and for the production of a specific item. Continue reading

Brand and corporate identity. Where to begin?

A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer.

Corporate identity is a mixture of images and the relationship of visual communication, which together determines the style of the company. Continue reading

Packaging and labeling of goods
Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under…

...

Evaluation of the competitiveness of the goods
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to…

...

Advertising activities at the enterprise
The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation…

...