Packaging and labeling of goods
Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under…

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Typical mistakes novice entrepreneurs
In an interview, Radislav Gandapas (an entrepreneur with 18 years of experience, a well-known business coach) told how he once opened his business. Dear office in a new business center,…

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Drawing assortment matrix
One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is…

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retail intermediaries acting

Characteristics and selection of distribution channels

The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number of companies, each of which is involved in one way or another in the chain of movement of goods from the place of its production to the end user. Continue reading

What is a bank guarantee
A bank guarantee is one of the types of risk insurance in bringing deals. The essence of such insurance is that a bank, an insurance company or another legal entity…

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How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of the things themselves, but for the sake of what these things give…

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Criteria for an ideal business niche
1. "High Resolution" Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire…

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Advertising activities at the enterprise
The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation…

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