Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

Continue reading →

How to implement BI analytics
In order to figure out how to implement a business analyst, you need to understand how to work with it as a whole. BI is software and applications for working…

Continue reading →

How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of the things themselves, but for the sake of what these things give…

Continue reading →

round tables

PR technologies and business

Public Relations (PR) – a set of actions for interacting with the public. If we talk about the business environment, it is worth saying that the role of the persons on whom PR methods are directed are: consumers of products, suppliers and business partners, the media (media), Internet communities, potential investors, and in some cases and competitors.
Do not forget that the methods of PR can be directed to both the Russian and foreign public. Continue reading

Famous people who made a hobby their profession
“Do what you like and you never have to work” is a truth that remains outside of time and location. To some, it seems to be unattainable, and someone has…

...

Investment in mutual funds
In order to make informed and informed decisions on the purchase or sale of shares, you need to acquire the necessary knowledge and skills, as well as some experience in…

...

Enterprise strategic planning
Planning marketing activities at the enterprise occupies an important place, because the strategic plans are focused on the long-term development of the company. In the process of planning marketing activities,…

...