Advertising activities at the enterprise
The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation…

Continue reading →

Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

Continue reading →

Enterprise Opportunity Analysis
The information obtained in the course of factorial market research shows what problems exist in the activities of the company, and allows us to formulate proposals for their solution. However,…

Continue reading →

but they are few

Packaging and labeling of goods

Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under these brands.
Product Marking
Product packaging and labeling Product labeling is one of the main marketing tools. Means of labeling are labels, labels, barcodes identifying the product of a particular company. Labels and labels have the form of a tag that is attached to the product. Continue reading

Where to find and how to get the most favorable loan

Surely, each of us asked this question at least once in life, because an unforeseen personal or family budget may need the money at any time – for repairs, recreation, education, treatment, purchase of an apartment, car, household appliances. It is also worth noting that today a wide range of offers from commercial banks makes choosing the optimal loan as difficult as possible for a potential borrower, who in most cases simply does not know how one loan may differ from another. Continue reading

Enterprise Cost Analysis

The process of economic activity involves some costs, ie, the costs of the enterprise or the economic value of the resources necessary for the full functioning.
The nature of costs and expenses in each company is different. The cost of production can be divided into fixed and variable. Fixed costs do not depend on the amount of output, and variables are directly proportional to the volume of output. Continue reading

How to become a web designer
Before becoming a web designer, almost every beginner has a lot of questions. What knowledge is needed, what programs to start working with, how to become a professional in your…

...

Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

...

Typical mistakes novice entrepreneurs
In an interview, Radislav Gandapas (an entrepreneur with 18 years of experience, a well-known business coach) told how he once opened his business. Dear office in a new business center,…

...