Goals and objectives of marketing activities
The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction,…

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Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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Enterprise Cost Analysis
The process of economic activity involves some costs, ie, the costs of the enterprise or the economic value of the resources necessary for the full functioning. The nature of costs…

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transferred to consciousness

What name to give the restaurant?

The names of catering establishments are in any case rather difficult to somehow classify, but in the case of restaurants everything is much more complicated. Unlike signs at small points for a quick snack, the restaurant name rarely displays its concept or is associated with a specialty dish.

Nevertheless, common names can be divided into several main subgroups from which the owner can choose the one they like. Continue reading

Earn on coaching

Director of ALEX FITNESS in Tatarstan – Artem Kurzov came to the sport in his childhood. Since then, he has come a long way from his personal trainer at Planet Fitness to opening more than 10 fitness clubs throughout Russia. In an interview, he talks about how to wisely build a career in the fitness industry. Artem also shares life principles that will help to achieve success in any field. This interview is an excellent basis for the beginning of self-development according to the author’s methodology. Continue reading

Drawing assortment matrix
One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is…

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How to get a loan deferment
Banks overdue loans are not profitable This is exactly what almost all representatives of banking institutions say when it comes to loans. The situation is such that in the event…

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Enterprise strategic planning
Planning marketing activities at the enterprise occupies an important place, because the strategic plans are focused on the long-term development of the company. In the process of planning marketing activities,…

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Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

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