Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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Famous people who made a hobby their profession
“Do what you like and you never have to work” is a truth that remains outside of time and location. To some, it seems to be unattainable, and someone has…

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Drawing assortment matrix
One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is…

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How to calculate the cost of production

The cost in the classical sense refers to the amount of costs incurred by the company for the production (production) and sales (cost of sales) of its products. The sum of the costs of production and sale of goods is called the total cost. The cost is calculated both for the entire output and for the production of a specific item. Continue reading

Ways to increase the credibility of the site or online store

1) Customer Reviews
The most banal thing – the availability of reviews from existing customers. If we are talking about an online store, then it can be reviews that registered users will add. In the case of b2b – this may be feedback from representatives of companies with whom you worked. Not all visitors trust reviews, but there is a certain category for which such reviews serve as a serious guideline when deciding in favor of a separate site and a specific product. Continue reading

What is Landing and how to make it?

Landing page is a one-page site. By this they are both convenient and unique. All information on it is placed on one page, which means it must be brief, clear and understandable. This page is most often aimed at selling and rarely just a source of information about the company. For this reason, it is often called the “customer capture page”. Continue reading

Earn on coaching
Director of ALEX FITNESS in Tatarstan - Artem Kurzov came to the sport in his childhood. Since then, he has come a long way from his personal trainer at Planet…

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Assortment policy of the enterprise
Since the assortment is a group of goods, before considering its concept, it is necessary to analyze the product classification. All products that make up the market can be divided…

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Calculation of cash limit
Calculation of cash limit To calculate the cash balance on hand, the following indicators will be required: Cash receipts for goods sold, services rendered or work performed, or revenue in…

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