What is Landing and how to make it?
Landing page is a one-page site. By this they are both convenient and unique. All information on it is placed on one page, which means it must be brief, clear and understandable. This page is most often aimed at selling and rarely just a source of information about the company. For this reason, it is often called the “customer capture page”.
Like many marketing tools, the Landing Page was invented by American marketers.
Its creation is connected with the huge competition , the quality of which was equally high and consumers simply did not know what to choose.
Landing has conquered consumers with its brevity, the choice has become easier, and purchases more often.
Of course, the main task of the whole business is to sell, but the village itself does not always carry the function of selling directly. Most often it is informative and a transit point between the main site or call center.
On it, a potential buyer will be able to leave a request, make a call or go to the website of an online store, for example.
Specialists who can develop it wornly and achieve the main goal – to interest the target audience should participate in the development of the dance.
Project Manager – monitors overall development
Marketer – strategy development and analysis of results
Front-end developer – or programmer
SEM Contextual Specialist
Landing Page indicators
Such pages have become popular in the business world for a reason. Landings give the following indicators:
The number of visitors increases by 20-30%
Conversion of such pages can reach 40-60%!
There are some landing rules
Only ONE product should be placed on the page.
Put a call to action
It is important to place enticing headlines on the whole page.
Simple and accessible text
All forms to fill out should be simplified to the very minimum!
Create landing page yourself
Landing Page can be created independently, or contact the experts. The very process of its creation is not so complicated, now there are many tools and sites-assistants for its creation, and for free!
If it takes you a lot of time, then you should think about the help of specialists, they will not only help in the creation, but also most likely in the promotion of the site.
If you order it through a specialist about the development, you can judge it by site conversion and customer feedback.