How to choose an idea for a home business
Have their own, albeit small, but stable business many dream. Working for hire, we always depend on the mood of our bosses, on financial and legal factors affecting the activities…

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Application of disciplinary action
The procedure for the application of disciplinary sanctions is regulated by labor law, therefore, each employee must understand whether the employer has the right to apply this or that disciplinary…

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How to implement BI analytics
In order to figure out how to implement a business analyst, you need to understand how to work with it as a whole. BI is software and applications for working…

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Deposits with interest capitalization

A deposit is the least profitable financial instrument, but at the same time the least risky. If you keep deposits in different currencies and more or less stable banks (no one has yet canceled the rule of baskets and eggs), the risk of losing your savings is practically reduced to zero.

So, if you decide to put money on deposit, you need to know a few secrets of this “kitchen” in order to maximize your “hard-earned” money. Continue reading

How to deal with collectors

Reality and Fiction
If you open forums and blogs of collection companies, you can see tons of material about “reprisals” with debtors. This includes gangster raids, and calls in the middle of the night, and intimidation, moral and sometimes physical pressure. In fact, it is unlikely that things will go beyond phone calls and several face-to-face meetings, without any kind of physical violence. Continue reading

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading

Consumer and Needs Research
All activities of the organization are primarily aimed at meeting the needs of the target audience. The purchasers of an enterprise can be individuals and families, as well as other…

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What name to give the restaurant?
The names of catering establishments are in any case rather difficult to somehow classify, but in the case of restaurants everything is much more complicated. Unlike signs at small points…

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Enterprise Cost Analysis
The process of economic activity involves some costs, ie, the costs of the enterprise or the economic value of the resources necessary for the full functioning. The nature of costs…

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Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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