Enterprise Opportunity Analysis
The information obtained in the course of factorial market research shows what problems exist in the activities of the company, and allows us to formulate proposals for their solution. However,…

Continue reading →

Which CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this matter, especially the…

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Supply agreement
An important condition of the supply contract is that the buyer must use the purchased goods for business purposes. If the goods are purchased for personal use, such relationships cannot…

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Deposits with interest capitalization

A deposit is the least profitable financial instrument, but at the same time the least risky. If you keep deposits in different currencies and more or less stable banks (no one has yet canceled the rule of baskets and eggs), the risk of losing your savings is practically reduced to zero.

So, if you decide to put money on deposit, you need to know a few secrets of this “kitchen” in order to maximize your “hard-earned” money. Continue reading

How to deal with collectors

Reality and Fiction
If you open forums and blogs of collection companies, you can see tons of material about “reprisals” with debtors. This includes gangster raids, and calls in the middle of the night, and intimidation, moral and sometimes physical pressure. In fact, it is unlikely that things will go beyond phone calls and several face-to-face meetings, without any kind of physical violence. Continue reading

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading

Enterprise Opportunity Analysis
The information obtained in the course of factorial market research shows what problems exist in the activities of the company, and allows us to formulate proposals for their solution. However,…

...

Which CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this matter, especially the…

...

Logistic features of sales organization
From a marketing point of view, logistics is a system of interrelated functions, the performance of which makes the process of distribution of goods the most optimal. The essence of…

...

Supply agreement
An important condition of the supply contract is that the buyer must use the purchased goods for business purposes. If the goods are purchased for personal use, such relationships cannot…

...