The beneficiary is who is this?
In recent years, business and trade relations have been developing rapidly. This leads to the constant emergence of new terms that are used in the business sphere and imply the…

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Calculation of cash limit
Calculation of cash limit To calculate the cash balance on hand, the following indicators will be required: Cash receipts for goods sold, services rendered or work performed, or revenue in…

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Evaluation of the competitiveness of the goods
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to…

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make a decision

Characteristics and selection of distribution channels

The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number of companies, each of which is involved in one way or another in the chain of movement of goods from the place of its production to the end user. Continue reading

How to get rid of debt
Sometimes it comes to the banal: I want ice cream (for example, I have a dime in my wallet, my salary is in a few days), because you can wait…

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How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of the things themselves, but for the sake of what these things give…

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Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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Assortment policy of the enterprise
Since the assortment is a group of goods, before considering its concept, it is necessary to analyze the product classification. All products that make up the market can be divided…

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