Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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How to open an online store without investment
Everyone wants to open his own business. However, there are so many pitfalls in the organization of a business that desire quickly disappears. In addition, the question arises of the…

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Assortment policy of the enterprise
Since the assortment is a group of goods, before considering its concept, it is necessary to analyze the product classification. All products that make up the market can be divided…

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Goals and objectives of marketing activities

The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction, so its goals are a direct reflection of the company’s overall mission.
Marketing objectives
Goals and objectives of marketing Goals of marketing can be qualitative and quantitative. Qualitative goals are very difficult to measure using any indicator. Continue reading

Advertising activities at the enterprise

The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation of this principle, it is necessary that advertising be part of the company’s overall marketing strategy. Existing separately from marketing programs, advertising does not bring the desired results, leading to losses. Continue reading

How to get a loan deferment

Banks overdue loans are not profitable
This is exactly what almost all representatives of banking institutions say when it comes to loans. The situation is such that in the event that payments on a loan have ceased, the bank will face serious expenses. They also mean payment for the services of collection organizations, and litigations, and the costly and time-consuming mechanism for the implementation of the collected collateral. Continue reading

Cost accounting methods
So, the main methods of accounting for material and intangible costs that are used by Russian companies are: Process method Custom method. Sequential method. Regulatory method. World companies use several…

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How to open an online store without investment
Everyone wants to open his own business. However, there are so many pitfalls in the organization of a business that desire quickly disappears. In addition, the question arises of the…

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Consumer and Needs Research
All activities of the organization are primarily aimed at meeting the needs of the target audience. The purchasers of an enterprise can be individuals and families, as well as other…

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