but compared to the modern
The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction, so its goals are a direct reflection of the company’s overall mission.
Goals and objectives of marketing Goals of marketing can be qualitative and quantitative. Qualitative goals are very difficult to measure using any indicator. Continue reading
The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation of this principle, it is necessary that advertising be part of the company’s overall marketing strategy. Existing separately from marketing programs, advertising does not bring the desired results, leading to losses. Continue reading
Banks overdue loans are not profitable
This is exactly what almost all representatives of banking institutions say when it comes to loans. The situation is such that in the event that payments on a loan have ceased, the bank will face serious expenses. They also mean payment for the services of collection organizations, and litigations, and the costly and time-consuming mechanism for the implementation of the collected collateral. Continue reading