Assortment policy of the enterprise
Since the assortment is a group of goods, before considering its concept, it is necessary to analyze the product classification. All products that make up the market can be divided…

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What name to give the restaurant?
The names of catering establishments are in any case rather difficult to somehow classify, but in the case of restaurants everything is much more complicated. Unlike signs at small points…

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What name to give the restaurant?
The names of catering establishments are in any case rather difficult to somehow classify, but in the case of restaurants everything is much more complicated. Unlike signs at small points…

Continue reading →

actively participates in competitions

How to deal with collectors

Reality and Fiction
If you open forums and blogs of collection companies, you can see tons of material about “reprisals” with debtors. This includes gangster raids, and calls in the middle of the night, and intimidation, moral and sometimes physical pressure. In fact, it is unlikely that things will go beyond phone calls and several face-to-face meetings, without any kind of physical violence. Continue reading

Advertising activities at the enterprise
The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation…

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Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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Packaging and labeling of goods
Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under…

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