Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

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Drawing assortment matrix
One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is…

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Advertising activities at the enterprise
The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation…

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always carry the function

What is Landing and how to make it?

Landing page is a one-page site. By this they are both convenient and unique. All information on it is placed on one page, which means it must be brief, clear and understandable. This page is most often aimed at selling and rarely just a source of information about the company. For this reason, it is often called the “customer capture page”. Continue reading

What name to give the restaurant?
The names of catering establishments are in any case rather difficult to somehow classify, but in the case of restaurants everything is much more complicated. Unlike signs at small points…

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How to deal with collectors
Reality and Fiction If you open forums and blogs of collection companies, you can see tons of material about “reprisals” with debtors. This includes gangster raids, and calls in the…

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Deposits with interest capitalization
A deposit is the least profitable financial instrument, but at the same time the least risky. If you keep deposits in different currencies and more or less stable banks (no…

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