Enterprise Cost Analysis
The process of economic activity involves some costs, ie, the costs of the enterprise or the economic value of the resources necessary for the full functioning. The nature of costs…

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Deposits with interest capitalization
A deposit is the least profitable financial instrument, but at the same time the least risky. If you keep deposits in different currencies and more or less stable banks (no…

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Trust management
Where and how to place your money is a very important question for any person who has it. As a rule, only a placement of money can be considered successful,…

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Brand and corporate identity. Where to begin?

A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer.

Corporate identity is a mixture of images and the relationship of visual communication, which together determines the style of the company.

Where does the creation of a brand begin?

Create a brand image
Before you create an image, you must answer the following questions:

5 characteristics that distinguish my business from others?
What problem does my business solve?
What is my business target audience?
What distinguishes my business from competitors?

Come up with a brand “voice”

What words, colors and images and how will you convey your key characteristics to the consumer?

Brand Marketing Strategy

Define the ways and channels to deliver key information of your brand to the target audience

Design and corporate identity

The name of your company and the slogan in conjunction with the design should reflect the voice of your brand on all channel of communication with the client.

Site and social networks

The site is your representative on the Internet, take care of the convenient use of the site by your customers. You also need to communicate with your target audience and communicate with it in the same language on social networks.

What begins the creation of corporate identity

Training

We must describe in detail the history of our business, successes and prospects. This will help in finding an image that will help to distinguish our company from the general mass.

Strategy and concept

At this stage it is necessary to find the key ideas of the brand image. We start with the analytical work: analyze the portrait of the target audience, competitors, etc. This stage will help to find psychological hooks that can be used in advertising campaigns and graphic design.

Brand name and slogan

The most interesting and difficult stage is the search for an idea for a slogan. The slogan should accurately reflect the essence of the business and be easily remembered by consumers.

Logo

Logo – the main element of corporate identity. Creating a logo is the most crucial stage in the development of corporate identity. Professionally made logo with laconic graphics will be the best advertisement for your company and will be remembered by consumers.

Brandbook

Brandbook – your company identifier. A brand book should contain a detailed description of your style, options for applying a logo and other graphic elements.

Individual investor
Fortunately, today the realities are such that many of us are drawn to home baking. If you need a rich income, knead the dough with your soul and your hands.…

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Packaging and labeling of goods
Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under…

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Business Rules
Business correspondence in the modern world is a very important type of communication in the commercial and business environment. In essence, this is correspondence in a semi-official format among enterprises…

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