Where to find and how to get the most favorable loan
Surely, each of us asked this question at least once in life, because an unforeseen personal or family budget may need the money at any time - for repairs, recreation,…

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Assortment policy of the enterprise
Since the assortment is a group of goods, before considering its concept, it is necessary to analyze the product classification. All products that make up the market can be divided…

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Logistic features of sales organization
From a marketing point of view, logistics is a system of interrelated functions, the performance of which makes the process of distribution of goods the most optimal. The essence of…

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Brand and corporate identity. Where to begin?

A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer.

Corporate identity is a mixture of images and the relationship of visual communication, which together determines the style of the company.

Where does the creation of a brand begin?

Create a brand image
Before you create an image, you must answer the following questions:

5 characteristics that distinguish my business from others?
What problem does my business solve?
What is my business target audience?
What distinguishes my business from competitors?

Come up with a brand “voice”

What words, colors and images and how will you convey your key characteristics to the consumer?

Brand Marketing Strategy

Define the ways and channels to deliver key information of your brand to the target audience

Design and corporate identity

The name of your company and the slogan in conjunction with the design should reflect the voice of your brand on all channel of communication with the client.

Site and social networks

The site is your representative on the Internet, take care of the convenient use of the site by your customers. You also need to communicate with your target audience and communicate with it in the same language on social networks.

What begins the creation of corporate identity

Training

We must describe in detail the history of our business, successes and prospects. This will help in finding an image that will help to distinguish our company from the general mass.

Strategy and concept

At this stage it is necessary to find the key ideas of the brand image. We start with the analytical work: analyze the portrait of the target audience, competitors, etc. This stage will help to find psychological hooks that can be used in advertising campaigns and graphic design.

Brand name and slogan

The most interesting and difficult stage is the search for an idea for a slogan. The slogan should accurately reflect the essence of the business and be easily remembered by consumers.

Logo

Logo – the main element of corporate identity. Creating a logo is the most crucial stage in the development of corporate identity. Professionally made logo with laconic graphics will be the best advertisement for your company and will be remembered by consumers.

Brandbook

Brandbook – your company identifier. A brand book should contain a detailed description of your style, options for applying a logo and other graphic elements.

Trust management
Where and how to place your money is a very important question for any person who has it. As a rule, only a placement of money can be considered successful,…

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How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of the things themselves, but for the sake of what these things give…

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How to choose an idea for a home business
Have their own, albeit small, but stable business many dream. Working for hire, we always depend on the mood of our bosses, on financial and legal factors affecting the activities…

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How to choose an idea for a home business
Have their own, albeit small, but stable business many dream. Working for hire, we always depend on the mood of our bosses, on financial and legal factors affecting the activities…

...