Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer.
Corporate identity is a mixture of images and the relationship of visual communication, which together determines the style of the company.
Where does the creation of a brand begin?
Create a brand image
Before you create an image, you must answer the following questions:
5 characteristics that distinguish my business from others?
What problem does my business solve?
What is my business target audience?
What distinguishes my business from competitors?
Come up with a brand “voice”
What words, colors and images and how will you convey your key characteristics to the consumer?
Brand Marketing Strategy
Define the ways and channels to deliver key information of your brand to the target audience
Design and corporate identity
The name of your company and the slogan in conjunction with the design should reflect the voice of your brand on all channel of communication with the client.
Site and social networks
The site is your representative on the Internet, take care of the convenient use of the site by your customers. You also need to communicate with your target audience and communicate with it in the same language on social networks.
What begins the creation of corporate identity
We must describe in detail the history of our business, successes and prospects. This will help in finding an image that will help to distinguish our company from the general mass.
Strategy and concept
At this stage it is necessary to find the key ideas of the brand image. We start with the analytical work: analyze the portrait of the target audience, competitors, etc. This stage will help to find psychological hooks that can be used in advertising campaigns and graphic design.
Brand name and slogan
The most interesting and difficult stage is the search for an idea for a slogan. The slogan should accurately reflect the essence of the business and be easily remembered by consumers.
Logo – the main element of corporate identity. Creating a logo is the most crucial stage in the development of corporate identity. Professionally made logo with laconic graphics will be the best advertisement for your company and will be remembered by consumers.
Brandbook – your company identifier. A brand book should contain a detailed description of your style, options for applying a logo and other graphic elements.