How to deal with collectors
Reality and Fiction If you open forums and blogs of collection companies, you can see tons of material about “reprisals” with debtors. This includes gangster raids, and calls in the…

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Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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How to choose an idea for a home business
Have their own, albeit small, but stable business many dream. Working for hire, we always depend on the mood of our bosses, on financial and legal factors affecting the activities…

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which will force

PR technologies and business

Public Relations (PR) – a set of actions for interacting with the public. If we talk about the business environment, it is worth saying that the role of the persons on whom PR methods are directed are: consumers of products, suppliers and business partners, the media (media), Internet communities, potential investors, and in some cases and competitors.
Do not forget that the methods of PR can be directed to both the Russian and foreign public. Continue reading

How to open an online store without investment
Everyone wants to open his own business. However, there are so many pitfalls in the organization of a business that desire quickly disappears. In addition, the question arises of the…

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Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

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Enterprise strategic planning
Planning marketing activities at the enterprise occupies an important place, because the strategic plans are focused on the long-term development of the company. In the process of planning marketing activities,…

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No longer fiction: future professions
Five years ago, a number of modern professions were beyond reality. But technologies are rapidly advancing, and their development gives rise to unusual activities. Learn new or stay true to…

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