Goals and objectives of marketing activities
The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction,…

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Enterprise strategic planning
Planning marketing activities at the enterprise occupies an important place, because the strategic plans are focused on the long-term development of the company. In the process of planning marketing activities,…

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Criteria for an ideal business niche
1. "High Resolution" Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire…

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their own expense

Characteristics and selection of distribution channels

The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number of companies, each of which is involved in one way or another in the chain of movement of goods from the place of its production to the end user. Continue reading

No longer fiction: future professions
Five years ago, a number of modern professions were beyond reality. But technologies are rapidly advancing, and their development gives rise to unusual activities. Learn new or stay true to…

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Calculation of cash limit
Calculation of cash limit To calculate the cash balance on hand, the following indicators will be required: Cash receipts for goods sold, services rendered or work performed, or revenue in…

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Drawing assortment matrix
One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is…

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