illustrated
Consumer and Needs Research
All activities of the organization are primarily aimed at meeting the needs of the target audience. The purchasers of an enterprise can be individuals and families, as well as other companies. Each of the company’s clients uses the acquired characteristics and properties of the product to satisfy their own needs, whether it be the consumption of a product for personal purposes or the purchase of it for resale or use in the production of other goods.
The concepts of needs and requirements. Needs theory Continue reading
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each person wants
critical number
waste precious time
becoming
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its creation is not so complicated
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retail intermediaries acting
information carriers
procedure for its use
classification characteristics of the range
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transferred to consciousness
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several meanings
make a decision