Evaluation of the competitiveness of the goods
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to…

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Market Capacity Assessment
Market capacity is an important criterion, showing the state of demand for a particular product. Market capacity can be defined as the total effective consumer demand at a given price…

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Goals and objectives of marketing activities
The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction,…

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consumption of energy resources

How energy audit will save production money

“Saving is the second profit,” says the irrefutable thesis of a market economy. In energy-intensive industries, where the share of energy consumption in the cost of production is five percent or more, the “second profit” will be calculated with sums with many zeros. But how to find this “second profit” if, it would seem, there is nothing to save on?
Practice shows that most enterprises have the potential for energy saving, however, neither the management nor the energy service of the enterprise can independently find and realize this potential – specific knowledge and equipment are needed. Continue reading

Goals and objectives of marketing activities
The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction,…

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Drawing assortment matrix
One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is…

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Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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