What is Landing and how to make it?
Landing page is a one-page site. By this they are both convenient and unique. All information on it is placed on one page, which means it must be brief, clear…

Continue reading →

Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

Continue reading →

Packaging and labeling of goods
Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under…

Continue reading →

connection between the chosen directions

Goals and objectives of marketing activities

The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction, so its goals are a direct reflection of the company’s overall mission.
Marketing objectives
Goals and objectives of marketing Goals of marketing can be qualitative and quantitative. Qualitative goals are very difficult to measure using any indicator. Continue reading

PR technologies and business
Public Relations (PR) - a set of actions for interacting with the public. If we talk about the business environment, it is worth saying that the role of the persons…

...

The beneficiary is who is this?
In recent years, business and trade relations have been developing rapidly. This leads to the constant emergence of new terms that are used in the business sphere and imply the…

...

How energy audit will save production money
“Saving is the second profit,” says the irrefutable thesis of a market economy. In energy-intensive industries, where the share of energy consumption in the cost of production is five percent…

...