Monthly Archives: March 2019
How to raise sales
Sell not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading
No longer fiction: future professions
Five years ago, a number of modern professions were beyond reality. But technologies are rapidly advancing, and their development gives rise to unusual activities. Learn new or stay true to traditional specialization?
Time does not stand still, and today, in order to be successful, a person must learn continuously. You can improve and expand your knowledge in the usual field of activity, and in a fundamentally new one. Continue reading
Business on a laser machine
Production on a laser machine is a craft on which you can build a successful business. What can not be done without at the initial stage and what products are very popular? Experts of the educational platform Professionarium tell about these and other aspects of this topic.
Small production on a laser machine
In what areas of business is small-scale production widely used on a laser machine? Continue reading
