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Trust management
Where and how to place your money is a very important question for any person who has it. As a rule, only a placement of money can be considered successful,…

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Market Capacity Assessment
Market capacity is an important criterion, showing the state of demand for a particular product. Market capacity can be defined as the total effective consumer demand at a given price…

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Typical mistakes novice entrepreneurs
In an interview, Radislav Gandapas (an entrepreneur with 18 years of experience, a well-known business coach) told how he once opened his business. Dear office in a new business center,…

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Goals and objectives of marketing activities

The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction, so its goals are a direct reflection of the company’s overall mission.
Marketing objectives
Goals and objectives of marketing Goals of marketing can be qualitative and quantitative. Qualitative goals are very difficult to measure using any indicator. Continue reading

Enterprise Cost Analysis

The process of economic activity involves some costs, ie, the costs of the enterprise or the economic value of the resources necessary for the full functioning.
The nature of costs and expenses in each company is different. The cost of production can be divided into fixed and variable. Fixed costs do not depend on the amount of output, and variables are directly proportional to the volume of output. Continue reading

Enterprise strategic planning

Planning marketing activities at the enterprise occupies an important place, because the strategic plans are focused on the long-term development of the company. In the process of planning marketing activities, we can conditionally distinguish several stages, the first of which is the definition of goals and objectives, and the last is the evaluation of the effectiveness of the activities carried out. Continue reading

Advertising activities at the enterprise

The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation of this principle, it is necessary that advertising be part of the company’s overall marketing strategy. Existing separately from marketing programs, advertising does not bring the desired results, leading to losses. Continue reading

Enterprise Opportunity Analysis

The information obtained in the course of factorial market research shows what problems exist in the activities of the company, and allows us to formulate proposals for their solution. However, for the implementation of such proposals requires some basis. That is why the final stage of the strategic analysis of the market is to analyze the capabilities of the company for the effective implementation of planned activities. Continue reading

Supply agreement
An important condition of the supply contract is that the buyer must use the purchased goods for business purposes. If the goods are purchased for personal use, such relationships cannot…

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Packaging and labeling of goods
Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under…

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Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

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Consumer and Needs Research
All activities of the organization are primarily aimed at meeting the needs of the target audience. The purchasers of an enterprise can be individuals and families, as well as other…

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