The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction, so its goals are a direct reflection of the company’s overall mission.
Goals and objectives of marketing Goals of marketing can be qualitative and quantitative. Qualitative goals are very difficult to measure using any indicator. Continue reading
The process of economic activity involves some costs, ie, the costs of the enterprise or the economic value of the resources necessary for the full functioning.
The nature of costs and expenses in each company is different. The cost of production can be divided into fixed and variable. Fixed costs do not depend on the amount of output, and variables are directly proportional to the volume of output. Continue reading
Planning marketing activities at the enterprise occupies an important place, because the strategic plans are focused on the long-term development of the company. In the process of planning marketing activities, we can conditionally distinguish several stages, the first of which is the definition of goals and objectives, and the last is the evaluation of the effectiveness of the activities carried out. Continue reading
The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation of this principle, it is necessary that advertising be part of the company’s overall marketing strategy. Existing separately from marketing programs, advertising does not bring the desired results, leading to losses. Continue reading
The information obtained in the course of factorial market research shows what problems exist in the activities of the company, and allows us to formulate proposals for their solution. However, for the implementation of such proposals requires some basis. That is why the final stage of the strategic analysis of the market is to analyze the capabilities of the company for the effective implementation of planned activities. Continue reading