PR technologies and business
Public Relations (PR) - a set of actions for interacting with the public. If we talk about the business environment, it is worth saying that the role of the persons…

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Logistic features of sales organization
From a marketing point of view, logistics is a system of interrelated functions, the performance of which makes the process of distribution of goods the most optimal. The essence of…

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Calculation of cash limit
Calculation of cash limit To calculate the cash balance on hand, the following indicators will be required: Cash receipts for goods sold, services rendered or work performed, or revenue in…

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procedure applies to pricing

Market Capacity Assessment

Market capacity is an important criterion, showing the state of demand for a particular product. Market capacity can be defined as the total effective consumer demand at a given price level.
Market capacity is real and potential. The actual capacity of the market shows the actual sales volume, and the potential – the maximum with a favorable set of circumstances. Continue reading

Evaluation of the competitiveness of the goods
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to…

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Enterprise Opportunity Analysis
The information obtained in the course of factorial market research shows what problems exist in the activities of the company, and allows us to formulate proposals for their solution. However,…

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Drawing assortment matrix
One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is…

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Advertising activities at the enterprise
The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation…

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