Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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How energy audit will save production money
“Saving is the second profit,” says the irrefutable thesis of a market economy. In energy-intensive industries, where the share of energy consumption in the cost of production is five percent…

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Drawing assortment matrix
One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is…

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information for the top management

How to calculate the cost of production

The cost in the classical sense refers to the amount of costs incurred by the company for the production (production) and sales (cost of sales) of its products. The sum of the costs of production and sale of goods is called the total cost. The cost is calculated both for the entire output and for the production of a specific item. Continue reading

What is Landing and how to make it?
Landing page is a one-page site. By this they are both convenient and unique. All information on it is placed on one page, which means it must be brief, clear…

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The beneficiary is who is this?
In recent years, business and trade relations have been developing rapidly. This leads to the constant emergence of new terms that are used in the business sphere and imply the…

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Market Capacity Assessment
Market capacity is an important criterion, showing the state of demand for a particular product. Market capacity can be defined as the total effective consumer demand at a given price…

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