Deposits with interest capitalization
A deposit is the least profitable financial instrument, but at the same time the least risky. If you keep deposits in different currencies and more or less stable banks (no…

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How to become a web designer
Before becoming a web designer, almost every beginner has a lot of questions. What knowledge is needed, what programs to start working with, how to become a professional in your…

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Packaging and labeling of goods
Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under…

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give some kind of guarantee

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading

Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

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Trust management
Where and how to place your money is a very important question for any person who has it. As a rule, only a placement of money can be considered successful,…

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How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of the things themselves, but for the sake of what these things give…

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PR technologies and business
Public Relations (PR) - a set of actions for interacting with the public. If we talk about the business environment, it is worth saying that the role of the persons…

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