Market Capacity Assessment
Market capacity is an important criterion, showing the state of demand for a particular product. Market capacity can be defined as the total effective consumer demand at a given price…

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Packaging and labeling of goods
Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under…

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What name to give the restaurant?
The names of catering establishments are in any case rather difficult to somehow classify, but in the case of restaurants everything is much more complicated. Unlike signs at small points…

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give some kind of guarantee

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading

Deposits with interest capitalization
A deposit is the least profitable financial instrument, but at the same time the least risky. If you keep deposits in different currencies and more or less stable banks (no…

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Deposits with interest capitalization
A deposit is the least profitable financial instrument, but at the same time the least risky. If you keep deposits in different currencies and more or less stable banks (no…

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What is a bank guarantee
A bank guarantee is one of the types of risk insurance in bringing deals. The essence of such insurance is that a bank, an insurance company or another legal entity…

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