desire to become
Criteria for an ideal business niche
1. “High Resolution”
Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire adult life with paragliding, parachuting and other air-extreme things, then it is clear that your permission in this area is great, simply speaking, you are “in the subject.” Accordingly, it will be much easier for you to open an online store of paragliders, rather than an online store of dry mixes for baking. Continue reading
How to raise sales
Sell not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading
No longer fiction: future professions
Five years ago, a number of modern professions were beyond reality. But technologies are rapidly advancing, and their development gives rise to unusual activities. Learn new or stay true to traditional specialization?
Time does not stand still, and today, in order to be successful, a person must learn continuously. You can improve and expand your knowledge in the usual field of activity, and in a fundamentally new one. Continue reading
