Business Rules
Business correspondence in the modern world is a very important type of communication in the commercial and business environment. In essence, this is correspondence in a semi-official format among enterprises…

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How to open your business
1 step. Idea Every businessman should have an idea, otherwise what business can we talk about? It is not necessary to invent something new and supernatural, you can take an…

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Packaging and labeling of goods
Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under…

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​​some product or service

What name to give the restaurant?

The names of catering establishments are in any case rather difficult to somehow classify, but in the case of restaurants everything is much more complicated. Unlike signs at small points for a quick snack, the restaurant name rarely displays its concept or is associated with a specialty dish.

Nevertheless, common names can be divided into several main subgroups from which the owner can choose the one they like. Continue reading

Drawing assortment matrix
One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is…

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How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of the things themselves, but for the sake of what these things give…

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How to get rid of debt
Sometimes it comes to the banal: I want ice cream (for example, I have a dime in my wallet, my salary is in a few days), because you can wait…

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