Evaluation of the competitiveness of the goods
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to…

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Criteria for an ideal business niche
1. "High Resolution" Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire…

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Deposits with interest capitalization
A deposit is the least profitable financial instrument, but at the same time the least risky. If you keep deposits in different currencies and more or less stable banks (no…

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Successful security systems

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading

Investment in mutual funds
In order to make informed and informed decisions on the purchase or sale of shares, you need to acquire the necessary knowledge and skills, as well as some experience in…

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Supply agreement
An important condition of the supply contract is that the buyer must use the purchased goods for business purposes. If the goods are purchased for personal use, such relationships cannot…

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Which CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this matter, especially the…

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