PR technologies and business
Public Relations (PR) - a set of actions for interacting with the public. If we talk about the business environment, it is worth saying that the role of the persons…

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Evaluation of the competitiveness of the goods
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to…

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How energy audit will save production money
“Saving is the second profit,” says the irrefutable thesis of a market economy. In energy-intensive industries, where the share of energy consumption in the cost of production is five percent…

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particular product or item

Consumer and Needs Research

All activities of the organization are primarily aimed at meeting the needs of the target audience. The purchasers of an enterprise can be individuals and families, as well as other companies. Each of the company’s clients uses the acquired characteristics and properties of the product to satisfy their own needs, whether it be the consumption of a product for personal purposes or the purchase of it for resale or use in the production of other goods.
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Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

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Where to find and how to get the most favorable loan
Surely, each of us asked this question at least once in life, because an unforeseen personal or family budget may need the money at any time - for repairs, recreation,…

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