Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

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How energy audit will save production money
“Saving is the second profit,” says the irrefutable thesis of a market economy. In energy-intensive industries, where the share of energy consumption in the cost of production is five percent…

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Creating a website will help you increase sales
Website promotion, as well as their promotion and creation is one of the most sought-after areas at present. Among other things, the creation of websites affects the development of business…

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Consumer and Needs Research

All activities of the organization are primarily aimed at meeting the needs of the target audience. The purchasers of an enterprise can be individuals and families, as well as other companies. Each of the company’s clients uses the acquired characteristics and properties of the product to satisfy their own needs, whether it be the consumption of a product for personal purposes or the purchase of it for resale or use in the production of other goods.
The concepts of needs and requirements. Needs theory Continue reading

How to implement BI analytics
In order to figure out how to implement a business analyst, you need to understand how to work with it as a whole. BI is software and applications for working…

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Advertising activities at the enterprise
The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation…

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Earn on coaching
Director of ALEX FITNESS in Tatarstan - Artem Kurzov came to the sport in his childhood. Since then, he has come a long way from his personal trainer at Planet…

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