Trust management
Where and how to place your money is a very important question for any person who has it. As a rule, only a placement of money can be considered successful,…

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How to implement BI analytics
In order to figure out how to implement a business analyst, you need to understand how to work with it as a whole. BI is software and applications for working…

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No longer fiction: future professions
Five years ago, a number of modern professions were beyond reality. But technologies are rapidly advancing, and their development gives rise to unusual activities. Learn new or stay true to…

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corresponding review

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading

Evaluation of the competitiveness of the goods
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to…

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What is Landing and how to make it?
Landing page is a one-page site. By this they are both convenient and unique. All information on it is placed on one page, which means it must be brief, clear…

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Cost accounting methods
So, the main methods of accounting for material and intangible costs that are used by Russian companies are: Process method Custom method. Sequential method. Regulatory method. World companies use several…

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