Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

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Criteria for an ideal business niche
1. "High Resolution" Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire…

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Goals and objectives of marketing activities
The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction,…

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Deposits with interest capitalization

A deposit is the least profitable financial instrument, but at the same time the least risky. If you keep deposits in different currencies and more or less stable banks (no one has yet canceled the rule of baskets and eggs), the risk of losing your savings is practically reduced to zero.

So, if you decide to put money on deposit, you need to know a few secrets of this “kitchen” in order to maximize your “hard-earned” money. Continue reading

How to deal with collectors

Reality and Fiction
If you open forums and blogs of collection companies, you can see tons of material about “reprisals” with debtors. This includes gangster raids, and calls in the middle of the night, and intimidation, moral and sometimes physical pressure. In fact, it is unlikely that things will go beyond phone calls and several face-to-face meetings, without any kind of physical violence. Continue reading

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading

Investment in mutual funds
In order to make informed and informed decisions on the purchase or sale of shares, you need to acquire the necessary knowledge and skills, as well as some experience in…

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Evaluation of the competitiveness of the goods
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to…

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Enterprise Cost Analysis
The process of economic activity involves some costs, ie, the costs of the enterprise or the economic value of the resources necessary for the full functioning. The nature of costs…

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