Characteristics and selection of distribution channels
The distribution channel is a complex of interrelated enterprises whose activities are aimed at organizing the process of commodity-money exchange. In other words, the distribution channel includes a certain number…

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Deposits with interest capitalization
A deposit is the least profitable financial instrument, but at the same time the least risky. If you keep deposits in different currencies and more or less stable banks (no…

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What is a bank guarantee
A bank guarantee is one of the types of risk insurance in bringing deals. The essence of such insurance is that a bank, an insurance company or another legal entity…

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active marketing

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Advertising activities at the enterprise

The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation of this principle, it is necessary that advertising be part of the company’s overall marketing strategy. Existing separately from marketing programs, advertising does not bring the desired results, leading to losses. Continue reading

Drawing assortment matrix

One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is a great illustration of this phenomenon. With the increase in the number of stores, price competition inevitably develops, which leads to a significant decrease in the profits of each of them. Against this background, many entrepreneurs who could not make the restructuring of their business under the new realities, making it effective, simply have to leave the market, giving way to more far-sighted. Continue reading

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How to deal with collectors
Reality and Fiction If you open forums and blogs of collection companies, you can see tons of material about “reprisals” with debtors. This includes gangster raids, and calls in the…

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Assortment policy of the enterprise
Since the assortment is a group of goods, before considering its concept, it is necessary to analyze the product classification. All products that make up the market can be divided…

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Business on a laser machine
Production on a laser machine is a craft on which you can build a successful business. What can not be done without at the initial stage and what products are…

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Goals and objectives of marketing activities
The goals and objectives of marketing activities echo the overall goals and objectives of the enterprise. Marketing activities should contribute to the development of the enterprise in the chosen direction,…

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