Business on a laser machine
Production on a laser machine is a craft on which you can build a successful business. What can not be done without at the initial stage and what products are…

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How to calculate the cost of production
The cost in the classical sense refers to the amount of costs incurred by the company for the production (production) and sales (cost of sales) of its products. The sum…

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Earn on coaching
Director of ALEX FITNESS in Tatarstan - Artem Kurzov came to the sport in his childhood. Since then, he has come a long way from his personal trainer at Planet…

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active marketing

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Advertising activities at the enterprise

The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation of this principle, it is necessary that advertising be part of the company’s overall marketing strategy. Existing separately from marketing programs, advertising does not bring the desired results, leading to losses. Continue reading

Drawing assortment matrix

One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is a great illustration of this phenomenon. With the increase in the number of stores, price competition inevitably develops, which leads to a significant decrease in the profits of each of them. Against this background, many entrepreneurs who could not make the restructuring of their business under the new realities, making it effective, simply have to leave the market, giving way to more far-sighted. Continue reading

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Packaging and labeling of goods
Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under…

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How to implement BI analytics
In order to figure out how to implement a business analyst, you need to understand how to work with it as a whole. BI is software and applications for working…

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What is a bank guarantee
A bank guarantee is one of the types of risk insurance in bringing deals. The essence of such insurance is that a bank, an insurance company or another legal entity…

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