The beneficiary is who is this?
In recent years, business and trade relations have been developing rapidly. This leads to the constant emergence of new terms that are used in the business sphere and imply the…

Continue reading →

How energy audit will save production money
“Saving is the second profit,” says the irrefutable thesis of a market economy. In energy-intensive industries, where the share of energy consumption in the cost of production is five percent…

Continue reading →

What is a bank guarantee
A bank guarantee is one of the types of risk insurance in bringing deals. The essence of such insurance is that a bank, an insurance company or another legal entity…

Continue reading →

Brand and corporate identity. Where to begin?

A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer.

Corporate identity is a mixture of images and the relationship of visual communication, which together determines the style of the company.

Where does the creation of a brand begin?

Create a brand image
Before you create an image, you must answer the following questions:

5 characteristics that distinguish my business from others?
What problem does my business solve?
What is my business target audience?
What distinguishes my business from competitors?

Come up with a brand “voice”

What words, colors and images and how will you convey your key characteristics to the consumer?

Brand Marketing Strategy

Define the ways and channels to deliver key information of your brand to the target audience

Design and corporate identity

The name of your company and the slogan in conjunction with the design should reflect the voice of your brand on all channel of communication with the client.

Site and social networks

The site is your representative on the Internet, take care of the convenient use of the site by your customers. You also need to communicate with your target audience and communicate with it in the same language on social networks.

What begins the creation of corporate identity

Training

We must describe in detail the history of our business, successes and prospects. This will help in finding an image that will help to distinguish our company from the general mass.

Strategy and concept

At this stage it is necessary to find the key ideas of the brand image. We start with the analytical work: analyze the portrait of the target audience, competitors, etc. This stage will help to find psychological hooks that can be used in advertising campaigns and graphic design.

Brand name and slogan

The most interesting and difficult stage is the search for an idea for a slogan. The slogan should accurately reflect the essence of the business and be easily remembered by consumers.

Logo

Logo – the main element of corporate identity. Creating a logo is the most crucial stage in the development of corporate identity. Professionally made logo with laconic graphics will be the best advertisement for your company and will be remembered by consumers.

Brandbook

Brandbook – your company identifier. A brand book should contain a detailed description of your style, options for applying a logo and other graphic elements.

How to become a web designer
Before becoming a web designer, almost every beginner has a lot of questions. What knowledge is needed, what programs to start working with, how to become a professional in your…

...

Drawing assortment matrix
One of the features of the development of any competitive market is the reduction of marginal income received from the sale of one unit of product or service. Retail is…

...

How to deal with collectors
Reality and Fiction If you open forums and blogs of collection companies, you can see tons of material about “reprisals” with debtors. This includes gangster raids, and calls in the…

...