give some kind of guarantee
How to raise sales
Sell not the properties, but the benefits of your product.
“People buy things not for the sake of the things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing bible about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and scores? Continue reading
only a means of protecting goods
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procedure for its use
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open days
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round tables
Guilty appointed
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time resources spent
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customers of the company
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They become rich
its creation is not so complicated
not need any special skills
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make a decision
individual selection criteria
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training seminars
Creative products
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waste precious time
humanity have already
network can be set
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high-quality ideas
business world for a reason
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