each person wants
Packaging and labeling of goods
Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under these brands.
Product packaging and labeling Product labeling is one of the main marketing tools. Means of labeling are labels, labels, barcodes identifying the product of a particular company. Labels and labels have the form of a tag that is attached to the product. Continue reading
Consumer and Needs Research
All activities of the organization are primarily aimed at meeting the needs of the target audience. The purchasers of an enterprise can be individuals and families, as well as other companies. Each of the company’s clients uses the acquired characteristics and properties of the product to satisfy their own needs, whether it be the consumption of a product for personal purposes or the purchase of it for resale or use in the production of other goods.
The concepts of needs and requirements. Needs theory Continue reading
Evaluation of the competitiveness of the goods
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to create the most attractive commercial offer, the realization of which will bring the greatest profit.
The essence of the competitiveness of the goods Continue reading