Enterprise Opportunity Analysis
The information obtained in the course of factorial market research shows what problems exist in the activities of the company, and allows us to formulate proposals for their solution. However,…

Continue reading →

Application of disciplinary action
The procedure for the application of disciplinary sanctions is regulated by labor law, therefore, each employee must understand whether the employer has the right to apply this or that disciplinary…

Continue reading →

Typical mistakes novice entrepreneurs
In an interview, Radislav Gandapas (an entrepreneur with 18 years of experience, a well-known business coach) told how he once opened his business. Dear office in a new business center,…

Continue reading →

desire to become

Where to find and how to get the most favorable loan

Surely, each of us asked this question at least once in life, because an unforeseen personal or family budget may need the money at any time – for repairs, recreation, education, treatment, purchase of an apartment, car, household appliances. It is also worth noting that today a wide range of offers from commercial banks makes choosing the optimal loan as difficult as possible for a potential borrower, who in most cases simply does not know how one loan may differ from another. Continue reading

Enterprise strategic planning

Planning marketing activities at the enterprise occupies an important place, because the strategic plans are focused on the long-term development of the company. In the process of planning marketing activities, we can conditionally distinguish several stages, the first of which is the definition of goals and objectives, and the last is the evaluation of the effectiveness of the activities carried out. Continue reading

Advertising activities at the enterprise

The main role of advertising is manifested in the fact that this communication tool is a means to consolidate market positions and develop new niches. However, for the practical implementation of this principle, it is necessary that advertising be part of the company’s overall marketing strategy. Existing separately from marketing programs, advertising does not bring the desired results, leading to losses. Continue reading

Assortment policy of the enterprise
Since the assortment is a group of goods, before considering its concept, it is necessary to analyze the product classification. All products that make up the market can be divided…

...

Brand and corporate identity. Where to begin?
A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer. Corporate identity is a mixture of images and…

...

Which CMS to choose for an online store
In this article we will give recommendations when choosing a CMS and all the real pros and cons of different systems. There are different opinions on this matter, especially the…

...