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What name to give the restaurant?

The names of catering establishments are in any case rather difficult to somehow classify, but in the case of restaurants everything is much more complicated. Unlike signs at small points for a quick snack, the restaurant name rarely displays its concept or is associated with a specialty dish.

Nevertheless, common names can be divided into several main subgroups from which the owner can choose the one they like. Continue reading →

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Criteria for an ideal business niche

1. “High Resolution”
Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire adult life with paragliding, parachuting and other air-extreme things, then it is clear that your permission in this area is great, simply speaking, you are “in the subject.” Accordingly, it will be much easier for you to open an online store of paragliders, rather than an online store of dry mixes for baking. Continue reading →

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Brand and corporate identity. Where to begin?

A brand implies an association in the head of consumers, symbolizing certain qualities and characteristics of both the product and its manufacturer.

Corporate identity is a mixture of images and the relationship of visual communication, which together determines the style of the company. Continue reading →

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