Trademarks appeared when it became necessary to separate manufacturers and sellers. Today, they perform the same function, denoting quality standards and features of the functional characteristics of goods manufactured under these brands.
Product packaging and labeling Product labeling is one of the main marketing tools. Means of labeling are labels, labels, barcodes identifying the product of a particular company. Labels and labels have the form of a tag that is attached to the product. Continue reading
Surely, each of us asked this question at least once in life, because an unforeseen personal or family budget may need the money at any time – for repairs, recreation, education, treatment, purchase of an apartment, car, household appliances. It is also worth noting that today a wide range of offers from commercial banks makes choosing the optimal loan as difficult as possible for a potential borrower, who in most cases simply does not know how one loan may differ from another. Continue reading
All activities of the organization are primarily aimed at meeting the needs of the target audience. The purchasers of an enterprise can be individuals and families, as well as other companies. Each of the company’s clients uses the acquired characteristics and properties of the product to satisfy their own needs, whether it be the consumption of a product for personal purposes or the purchase of it for resale or use in the production of other goods.
The concepts of needs and requirements. Needs theory Continue reading
From a marketing point of view, logistics is a system of interrelated functions, the performance of which makes the process of distribution of goods the most optimal.
The essence of logistics and functions
Logistic features of the organization of sales As functions, the totality of which is the essence of logistics, can be called: Continue reading
Every enterprise operating in a competitive environment must have certain advantages in order to achieve its goal. Therefore, each company pays great attention to the goods produced in order to create the most attractive commercial offer, the realization of which will bring the greatest profit.
The essence of the competitiveness of the goods Continue reading